Work with business development and marketing teams to identify market opportunities and business models for new solutions concerning the environmental transition

The environmental transition is a source of opportunities for companies that can innovate and offer products and services with a smaller environmental footprint than their competitors, or even “solution” products that enable their customers to reduce their footprint, be it in the field of climate, biodiversity or the circular economy.
These “green” products must be positioned in new markets and find a value and price positioning in line with customers’ new expectations.
Based on its know-how in strategy consulting, I Care offers to assist clients in studying these new markets and positioning their products.

Develop your business model with success

  1. The market study on green industries & sectors, competitor benchmark
  2. Business model, price positioning and environmental performance of green products
  3. Training and capacity building of marketing and sales teams